How much can a YouTube channel earn?
YouTube ad earnings come down to two numbers: how many views you get, and your RPM — the revenue you keep per 1,000 views after YouTube's share. This calculator multiplies your monthly views by an RPM range to estimate daily, monthly, and yearly ad income.
RPM varies enormously by niche, audience country, season, and video length. Enter a realistic low-to-high range so you see a sensible band rather than a single optimistic figure.
Typical RPM by niche
- Finance, business, tech: often $7–$30+ RPM (advertisers pay a premium).
- How-to, education, health: roughly $4–$12 RPM.
- Entertainment, vlogs, gaming: frequently under $1–$4 RPM.
What this estimate does and doesn’t include
These figures cover ad revenue only. Many creators earn far more from sponsorships, affiliate links, memberships, merch, and their own products — income that doesn't depend on RPM at all. Treat this as a baseline for the ad portion, not your total earning potential.