Latest trends in local SEO in 2023
There are several trends in local SEO that businesses should keep in mind to improve their visibility in local search results. Here are top 5 trends in 2023:
1. Google My Business (GMB) optimization
GMB is a free listing service provided by Google that helps businesses manage their online presence across Google, including Google Search and Google Maps. Optimizing GMB is crucial for local SEO as it helps businesses to appear in local search results and provide accurate information to potential customers.
2. Voice search optimization
With the growing popularity of voice assistants like Siri, Alexa, and Google Assistant, optimizing for voice search is becoming increasingly important. This includes using conversational language and long-tail keywords in your content.
3. Local link building
Building links from local websites and directories can help businesses improve their visibility in local search results. This can include getting listed in local business directories, sponsoring local events, or partnering with other local businesses.
4. Mobile optimization
With the majority of searches now happening on mobile devices, it's essential to ensure your website is optimized for mobile users. This includes having a mobile-friendly website design and ensuring your website loads quickly on mobile devices.
5. Reviews and Reputation Management
Positive customer reviews and ratings can help businesses rank higher in local search results. It's important to encourage customers to leave reviews and respond to both positive and negative reviews.
These are just a few of the latest trends in local SEO. By implementing these strategies, businesses can improve their visibility in local search results and attract more customers to their physical locations.
Local directories we can get our website listed in
There are many local directories that you can get listed in to improve your local SEO. Here are some popular ones: 1. Google My Business 2. Yelp 3. Bing Places for Business 4. Facebook 5. Apple Maps 6. Foursquare 7. Yellowpages 8. TripAdvisor 9. Zomato 10. Citysearch It's important to note that not all directories are relevant to all businesses, so it's important to choose the directories that are most relevant to your business and industry. You should also ensure that all of your business information is consistent across all directories to avoid confusion and improve your chances of ranking higher in local search results. Additionally, make sure to keep your listings up to date and respond to any customer reviews or feedback to maintain a positive online reputation.
by Huhtamaki
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