Banners often have to face harsh weather conditions and stand up against dust, dirt, and other elements. Hence, as a business owner, it is important that you choose the right banner material for you need.
In this guide, we are going to explore how you can choose the best material for your banner printing. So, let’s dive in.
- Purpose
First, decide on the purpose of the banner. Is your banner going to be in place for a short term or is it for long-term branding? Do you need it to grab attention or just use it as branding? Answering these questions will help you determine the material you have to choose from banner printing services. 
- Longevity
Not all banner fabrics are going to last for the same amount of time. Therefore, choosing the right material is essential to ensure your banner performs effectively for as long as you need it.
Event banners aren’t usually required for a long time. They are for temporary use. While banners that are used for repeated promotion have to be made of a durable material. Higher-quality yarns usually come with a protective coating, which guards the banner against cold weather and UV rays. Another factor that contributes to the durability of banners is encapsulation. This seals the edges, protecting the banner from wear and tear. The lower the tensile strength of a yarn, the shorter its durability compared to stronger yarns.
- Finish
Banner materials are available in matte and gloss finishes. Each has its own effect. Gloss finish is ideal for using outdoors if you want attractive and vibrant colors. The finish can make the skin tone pop and boost facial detail in photographic images. Hence, they are the best choice for high-end visuals. Matter finish is best in indoor settings as its lower reflective features are ideal for artificial and harsh indoor lighting.
- Installation
The installation place and process of the banner is another factor you need to consider, whether you will need mesh banner print or vinyl banner printing. Usually, 500gsm is taken to be the gold standard if you are looking for a durable banner. But light materials, such as 440gsm are just as strong and easier to install. Moreover, they go well with a lighter suspension system. If you need them for a high-end application, a hang flat banner is the best choice. They stay crisp and smooth without stretching or curling. Thus, the banners appear polished.
- Budget
Every material comes with its own price tag. Usually, vinyl is more affordable than custom printed mesh banners. Also, high-end options, such as canvas and fabric, are more expensive. Thus, before you set out to choose the material for your banner, you will have to decide on your budget.
Types of Banners Available
Let’s take a brief look at the different types of banner materials.
- Vinyl- This is a classic choice because of its durability. Since it is water-resistant, it can be used both indoors and outdoors. You can get them in different thicknesses. However, the heavier options provide better durability.
- Fabric- Fabric banners are the best choice if you want an elegant and sophisticated look. Usually, it is made of nylon or polyester. So, they have a wrinkle-free finish. They are primarily used in indoor gatherings and trade exhibitions.
- Mesh- If you are hosting an outdoor event and the weather is windy, custom mesh banner printing is the go-to solution. These banners with small perforations let air pass through and reduce the risk of damage. Mesh banners are primarily used for large outdoor ads.
- Canvas- With timelessness or artistic appeal, canvas provides a high-end and artistic look. This makes it the ideal choice for upscale events and displays. It might not be weather-resistant, but it comes with a unique texture that is worth considering for indoor, as well as outdoor use.
To achieve the best result, it is better to work with a banner printing service. They will guide you throughout the process of choosing the right material for your banner.
